Stop Using PowerPoint, Harvard University Says It's Damaging Your Brand And Your Company |
Posted: August 1, 2017 |
But are we you sure that you are able to express all your views and your brand essentials in that PowerPoint Presentation. Well, it’s the time to think again. Are we really sure that “What effect is held by PowerPoint as representing one’s brand image and how is it being compared to ‘zoomable user interfaces and oral presentations’”. A study was conducted in which the Harvard University stated that using PowerPoint is very much less effective now a days in terms of expressing one’s brand image. On broad terms it showed that the major key areas (i.e. increasing information transfer to your target and improving what people think of your brand and you) were lacking, which is the major drawback towards it. For the conformation of it, Harvard University adopted a two phase experimental approach, which was something like that: Harvard University recruited 146 random individuals (with sufficient experience) to create a realistic presentation, along with it the Harvard University also recruited 153 random audiences for decision making in the Harvard Lab. EXPERIMENT 1: the recruited 146 individuals were asked to prepare a realistic presentation in oral, PowerPoint or Prezi presentation formats. Harvard University provided the individuals a proper time period and context as well, so that the participants can represent their presentation on Skype. EXPERIMENT 2: these representations were video- recorded then and then were presented to those 153 individuals who were recruited as audiences through online mode in order to make decisions. The end result to both the experiment was the same as expected. In the first experiment 146 individuals who were recruited articulated that Prezi App was more used than the PowerPoint as it had more graphic and numeric clarity and was easier to express. Talking about the views of those 153 individuals involved in the second experiment also matched the reviews of the people from experiment one. They concluded that the presentations made with the help of Prezi app was clearer than the presentations made with the help of PowerPoint. So, this all concluded that Prezi App is better than PowerPoint. Taking the business world in mind, Presentations with cool designs are an important part in order to improve one’s brand image as presentations influence the decision of people about one particular brand. And for that presentations PowerPoint is definitely not an option now. Your efforts, time and money are being wasted only while working on PowerPoint. Moreover, it was concluded that that Prezi Presentations were more organized (13%), engaging (16%), persuasive (22%) and effective (25%) than the PowerPoint presentations. The results also desisted that the work on Prezi was more enjoyable that on PowerPoint for the audience as well as the presenters. More than the enjoying point, PowerPoint is also creating harm to your brand perception. The results shows that the zoomable user interfaces were seen as more knowledgeable and professional people and not the PowerPoint users. Therefore, we can conclude that the vast majority is against PowerPoint now.
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